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On September 28, 2025, the Marriott Hotel in Hanoi, Vietnam, hosted a landmark event showcasing the deep integration of legal services and corporate globalization between China and Vietnam—the launch of Youdian Star's shared power bank brand in Vietnam. This gathering, bringing together political, business, academic, and legal leaders from both nations, marked not only a pivotal step in Youdian Star's Southeast Asian market expansion but also exemplified how Chinese law firms empower enterprises to “go global into ASEAN.” This highly anticipated event drew prominent attendees including officials from Vietnam's Ministry of Industry and Trade and representatives from Hanoi's Department of Commerce. It also gathered business leaders from top shared charging companies in both countries, alongside representatives from Southeast Asian investment institutions. Amidst the vibrant exchange of multiple languages, real-time collaboration data displayed on electronic screens collectively marked a pivotal moment in the globalization of the shared charging industry.

01 The Moment of Truth, Making a Grand Entrance

At this highly anticipated international event, Attorney Xu Xiaoming, Director of JAVY's Guigang Branch, was invited to attend as a Chinese guest representative. Drawing upon his profound legal expertise and extensive experience in cross-border legal services, he participated in dual capacities as both a strategic partner and permanent legal counsel for Guangxi Youdianzhixing Technology Co., Ltd. Leveraging his legal expertise, Attorney Xu provided robust safeguards for Chinese enterprises' strategic expansion in Southeast Asia through a multidimensional legal perspective encompassing international investment, compliance operations, and risk prevention. At the event, he engaged in in-depth discussions with key guests from Vietnam's National Assembly Office, Ministry of Science and Technology, Ministry of Public Security, and other Chinese delegates. By integrating the legal frameworks and market regulations of both nations, he explored legal challenges and solutions in cross-border cooperation. His professional insights helped build a robust legal bridge for China-Vietnam collaboration, empowering enterprises to navigate the Southeast Asian market steadily and sustainably. This vividly demonstrated the professional value Chinese law firms bring to enterprises deepening their roots in the ASEAN market.

02 Highlights

This launch event garnered significant attention from Vietnam's National Television, which dedicated a three-minute segment to a special report during that evening's news broadcast. The coverage comprehensively showcased the event's preparation, on-site grandeur, and collaborative achievements, emphasizing its significant importance. As a key Chinese enterprise approved for overseas investment, Youdian Star has actively expanded into the Southeast Asian market in recent years. Leveraging its leading technological advantages and exceptional operational capabilities, it has now become a top industry player in Vietnam, setting a powerful example for Chinese enterprises seeking to enter the Southeast Asian market.

Local Vietnamese government officials, business leaders, and legal representatives attended this grand event to jointly witness this significant moment in deepening bilateral cooperation. Mr. Nguyen Khanh, Deputy Director of the Organization Department of the General Office of the National Assembly of Vietnam, delivered the opening remarks. Subsequently, Ms. Le Thi Rong, Vice President of Dong Du University in Vietnam; Mr. Kou Wen, Founder of Youdian Star; Mr. Pan Chenglin, China's shared power bank industry expert; and Ms. Cen Shi, General Manager of Youdian Star's Ho Chi Minh City Branch in Vietnam, delivered speeches and signed strategic cooperation agreements on the spot regarding market expansion in Southeast Asia. This fully demonstrated the event's influence and attention within Vietnam and the broader Southeast Asian region.

03 Strategic Communication

Director Xu Xiaoming stated after the meeting: "Attending the Youdian Star Vietnam launch event marks not only a significant milestone in the development of JAVY's Guigang branch, but also a crucial step in our deep engagement with the international legal services market. In recent years, as Chinese enterprises accelerate their ‘going global to ASEAN’ strategy, the Southeast Asian market has become a hotbed for overseas investment by Chinese companies. Against this backdrop, we have precisely captured industry trends. Leveraging the foreign legal talent pool of our main office and the collaborative advantages of our Guigang branch in serving ASEAN, we have focused on core areas such as cross-border investment structure design, multinational compliance system establishment, and international commercial arbitration. This has enabled us to build a full-lifecycle service system encompassing 'pre-investment due diligence, mid-term risk control, and post-investment rights protection.' Moving forward, we will continue to safeguard the high-quality development of Chinese enterprises in the ASEAN market with more professional service teams and innovative solutions, empowering them to advance steadily and far on the global stage."