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On 22nd February 2025, the third legal service industry brand development forum and Legal Vision 2025 brand ceremony was grandly opened in Shanghai. At the ceremony, Legal Vision's ‘V-Programme’ released the ‘Guide to Excellent Brand Influence of Law Firms (2024)’ (hereinafter referred to as the ‘Guide’).

JAVY law firm won three awards including ‘2024 Excellent Employer Brand Law Firm’ for its excellent brand strength and social influence.

The Guide aims to show the current situation and trend of brand development in China's legal service industry through a comprehensive, objective and scientific evaluation system, and to promote the standardised and professional development of law firm brand building. Since the launch of the declaration on 11 December 2024, as of 15 January 2025, a total of more than 300 law firms from across the country have received the declaration materials.

According to the ‘Four Forces’ standard of brand influence assessment of Chinese law firms by Legal Vision, i.e. brand ecological power (35%), brand activity power (30%), brand evaluation power (25%), brand recognition power (10%) as the first level indicators, the research centre of Legal Vision combined more than one hundred sub-indicators and conducted a classification study on the declarations of law firms in the context of the industry. The research centre of Law Newswire classified the information of each law firm with more than 100 sub-indicators and the industry background. At the same time, based on the research on the development strategy, organisation and management of law firms, scale, business revenue generation, client expansion, specialisation construction and business innovation, culture construction, talent cultivation, public welfare and social responsibility practice and other dimensions, it outlines the dynamics of the whole industry, and combines with the feedback from peers, experts, clients, law students and other groups, to determine the list for inclusion in the Guide.

JAVY law firm has always been committed to improving professionalism and broadening the business field, and actively organised various professional lectures, business seminar working meetings and thematic forums. In the past year, Jiawei Law Firm has successfully held more than 60 exciting professional activities, including the ‘Belt and Road’ Legal Service Forum, the new company law series activities, the cultural heritage protection public interest litigation seminar, the first national ‘carbon market legal compliance seminar’, etc., attracting more than 1,000 industry elites. These events have attracted more than 1,000 industry elites and triggered extensive and enthusiastic responses in the industry.

At the same time, the firm also actively invites experts in various fields and cooperates with government authorities and partner organisations to jointly plan and organise a rich variety of professional activities, which further broadens the content and form of industry exchanges and injects new impetus into the firm's sustainable development in the field of legal services.

In terms of brand building, the firm not only focuses on the expansion of business areas, but also actively promotes brand sharing and globalisation. ‘As a platform for legal service business collaboration and information sharing among partners around the world, the Global Service Network is committed to recruiting top legal talents from all over the world and working together with excellent partners around the world to provide clients with convenient and high-quality legal services.

In addition, the firm also attaches great importance to the construction of the firm's brand culture. By holding colourful cultural activities, such as the annual meeting of ‘Carnival View’, traditional festivals, welcoming new students, etc., the firm has greatly enriched the spare-time cultural life of lawyers and strengthened the cohesion and centripetal force of the team. The firm also launched the ‘Lawyer IP Training Camp’ series of activities, and followed the trend of technological development, AI tools learning and application of related activities, to provide lawyers with cutting-edge technology sharing and practical guidance, empowering lawyers to personal growth.

This award is another important milestone in the brand building of the firm. Looking ahead, the firm will continue to uphold excellence and professionalism, provide global clients with more high-quality and efficient legal services, and contribute more to the brand development and progress of the legal services industry.