On February 22, 2025, the third legal services industry brand development forum and the Law Society 2025 brand ceremony “Go - top love” was grandly opened in Shanghai.On the scene of the ceremony, the “V-Program” of the Law Society released the “Guide to Excellent Brand Influence of Law Firms (2024)” (hereinafter referred to as the “Guide”).
With excellent brand strength and social influence, JAVY Law Firm won three awards, including “Top 100 Law Firms with Excellent Brand Influence in 2024”.
Excellent Brand, Strength Witness
The Guide aims to show the current situation and trend of brand development in China's legal service industry through a comprehensive, objective and scientific evaluation system, and to promote the standardization and professional development of law firm brand building. Since the launch of the declaration on December 11, 2024, as of January 15, 2025, a total of more than 300 law firms from across the country have received the declaration materials.
According to the “Four Forces” standard of brand influence evaluation of Chinese law firms by Lixin Society, i.e. brand ecological power (35%), brand activity power (30%), brand evaluation power (25%), brand recognition power (10%) as the first-level index, the research center of Lixin Society combined more than 100 sub-indicators to study the declaration information of each law firm with the background of the industry. The research center of Law Newswire conducted a classification study with more than a hundred sub-indicators on the declaration information of each law firm and the industry background. At the same time, based on the research on the development strategy of law firms, organization and management, scale, business revenue generation, client expansion, specialization and business innovation, culture construction, talent training, public welfare and social responsibility practice and other dimensions, the development dynamics of the whole industry is outlined, and the feedback from peers, experts, clients, law students and other groups is combined to determine the list of “Guide” included in the Guide.
JAVY Law Firm
JAVY Law Firm
JAVY Law Firm, as a national outstanding law firm, was founded in 1998 and is a large-scale special general partnership law firm. Headquartered in Beijing, the capital of China, it currently has 7 offices in Nanjing and Chongqing, with a total of nearly 400 people nationwide. Adhering to the core values of “helping clients manage risks, facilitating transactions and resolving disputes; promoting the correct implementation of laws and safeguarding clients' legitimate rights and interests as its mission; and becoming a world-class legal service organization as its vision”, the firm is committed to providing professional and accurate legal services to clients around the world.
By virtue of its profound accumulation and outstanding performance in the four major areas of financial securities, risk compliance, dispute resolution and criminal practice, the firm has won wide recognition and high praise from the industry and clients. In recent years, the firm has been honored as one of the “ALB China's Top 15 Growing Law Firms 2021-2024” and “Benchmark Litigation 2024 China Regional Dispute Resolution List”, “IFLR1000 2024 China Regional Bankruptcy Reorganization List” and ‘LegalOne 2024 Lawyers Trusted by Clients: Outstanding Female Lawyers’, etc., which fully demonstrated the firm's strong strength and brand influence in the field of legal services. The firm's strength and brand influence in the field of legal services are fully demonstrated.
In the era of digitalization, the global legal service industry is undergoing profound changes. Through the extensive application of the latest technologies such as artificial intelligence and big data, the development of the legal service industry relies more and more on broader and more open connections and collaboration. With the advent of a century of great changes, Chinese enterprises are going global with the advancement of the Belt and Road Strategy. Under this opportunity, “Jia Lawyers Global Service Network” was born.
“Jia Lawyer Global Service Network” is a business collaboration and information sharing platform advocated by JAVY Law Firm. Based on the “Jia Lawyer” brand sharing, the network utilizes digital management system, integrated communication matrix, artificial intelligence and big data tools to realize information sharing and collaboration among law firms, empowering global cooperation members, making it more convenient for clients to obtain high-quality legal services, and for cooperation members to obtain more accurate case sources and stronger brand support, thus realizing brand value and revenue. This innovative initiative not only improves the quality of legal services for clients, but also provides more accurate case sources and stronger brand support for cooperative members, realizing a leapfrog increase in brand value and revenue. This innovative initiative not only enhances the brand influence of the firm, but also sets a model for the innovative development of the entire legal services industry.
This award is another important milestone in the brand building of the firm. Looking ahead, Garrison will continue to uphold excellence and professionalism, provide global clients with more high-quality and efficient legal services, and contribute to the brand development and progress of the legal services industry.
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