News

As the May sunshine bathed the banks of the River Thames, the global intellectual property community once again turned its attention to London, England. Yang Siping, an attorney at JAVY Law Firm, attended the International Trademark Association (INTA) Annual Conference, joining over 9,500 intellectual property professionals from more than 140 jurisdictions at this grand event. At this annual gathering, hailed as the “Davos of the IP world,” she conveyed the professional perspectives of Chinese intellectual property attorneys.

1. A Global Spotlight

INTA 2026 made history once again. The INTA Annual Conference has long been recognized as the largest and most influential annual event in the global intellectual property sector. Held from May 2 to 6, 2026, at the ExCeL London exhibition center, this year’s conference brought together more than 9,500 policymakers, corporate legal counsel, practicing attorneys, trademark agents, and academic researchers from around the world.

2. Attorney Yang Siping’s Connection with the International Trademark Association (INTA)

Attorney Yang Siping’s connection with the International Trademark Association (INTA) dates back to the very beginning of her career. From the outset, she established a focus on internationalization and specialization. Shortly after commencing her practice, she became a member of INTA, marking the start of her deep collaboration with this premier international intellectual property organization. Over the years, Attorney Yang Siping has never missed INTA’s annual conferences. She consistently appears on this global stage with unwavering enthusiasm and professional demeanor. Yang Siping’s commitment to INTA is both a matter of passion and a strategic choice. Her continuous participation and outstanding performance have earned widespread recognition from both INTA and her clients. On the global stage of international cooperation, Attorney Yang Siping will continue to engage with peers worldwide, safeguarding every innovation with professional expertise and upholding her commitment to high-quality service.

3 Cross-Border Dialogue: Safeguarding Chinese Enterprises Going Global, and Protecting Foreign Enterprises in China

During the conference, Attorney Yang Siping met and exchanged views with brand owners, legal professionals, and business representatives from over 30 countries and regions, including the United States, Switzerland, Israel, Southeast Asia, Central Asia, the Middle East, Latin America, Africa, and Oceania, to discuss issues of concern to Chinese enterprises expanding overseas—such as trademark registration, brand protection, customs protection, infringement risks, and trademark coexistence—and shared insights on policy changes, industry trends, and cutting-edge developments in China’s trademark legal practice. Clients highly praised and affirmed the professionalism, efficiency, and high-quality service provided by Attorney Yang Siping’s team, expressing their anticipation for further collaboration with her. As the transition from “Made in China” to “Chinese Brands” accelerates, intellectual property has become a strategic asset in international competition. With nearly 20 years of professional experience, Attorney Yang Siping and her team possess significant strengths in areas such as cross-border trademark strategy, brand protection, and copyright protection. They have established a collaborative network covering major global economies and have successfully assisted numerous enterprises in addressing intellectual property challenges both domestically and internationally.

4. Leadership Role: Active Participation in INTA Committee Governance

Attorney Yang Siping serves as Co-Chair of the INTA Communications Committee for China for the 2024–2025 term. Recognized for her deep professional expertise and industry influence demonstrated in her practice, she was named an “Outstanding Committee Member” by INTA in 2025. Only three members from China received this honor. During the conference, Ms. Yang was also invited to attend the INTA Bulletins Correspondent Pool plenary session as an INTA correspondent, where she exchanged insights and shared committee work experiences with colleagues from around the world. Since her first attendance at the Hong Kong Annual Meeting in 2014, this marks Ms. Yang’s more than tenth participation in INTA’s annual event, where she continues to contribute Chinese wisdom and professional expertise to the global intellectual property community.

5 Professional Commitment: Serving Clients with a Global Perspective

In the VUCA era, intellectual property protection requires a combination of forward-looking planning and localized strategies. Attorney Yang Siping actively embraces change, continuously updates her knowledge base, and broadens her global perspective. She is dedicated to providing clients with more precise, practical, and customized legal services, helping them seize opportunities and address challenges in a complex and ever-changing business environment. Leveraging our professional expertise and global resources, we continuously demonstrate to the international community our commitment to and comprehensive capabilities in the efficient protection and management of intellectual property, thereby creating greater value for our clients’ brands.

Moving forward, Attorney Yang Siping’s team will continue to actively engage with international platforms such as INTA, helping clients navigate the process of brand globalization with confidence and achieve long-term success.