News

To help lawyers master new media marketing techniques, enhance their personal brand influence, and expand client acquisition channels, JAVY Law Firm successfully hosted the "Lawyer Personal IP Training Camp - Introduction to Client Acquisition through Social Media" on June 20. The event was led by Lu Shoukang, Director of Digital Marketing at JAVY.

Training Highlights

Lu Shoukang introduced the essentials of TikTok short videos for lawyers, analyzing four key aspects: creating effective legal content, personal IP positioning, video editing, and developing an operational strategy. Using real-world examples, he provided a comprehensive understanding of social media operations. He encouraged lawyers to be innovative and showcase their professional skills and personal charm on social media to attract potential clients.

Interactive Session

During the interactive session, attendees discussed challenges in social media operations and legal live streaming. Lu shared practical tips and advice, emphasizing the need for continuous learning, innovation, and improvement tailored to individual situations for better results.

Event Atmosphere

The event was lively, with active participation and frequent applause and discussions. It not only helped lawyers adapt to digital marketing but also provided a foundation for expanding their business through digital channels and enhancing their capabilities in the digital era.

Commitment to Professional Development

JAVY Law Firm is dedicated to fostering a platform for interaction and exchange among lawyers, leading law firms, and industry experts. This commitment aims to promote personal development, deepen legal knowledge and skills, and empower lawyers.