要闻资讯

1. The law now protects domain names, website names, webpages,      social media account names, and mobile application names/icons that have      achieved market recognition.

   
   

2. It explicitly bans the misappropriation of registered or      well-known unregistered trademarks as trade names.

   
   

3. It prohibits the use of search keywords that cause      confusion by incorporating others’ product names, enterprise names      (including abbreviations and trade names), registered trademarks, or      well-known unregistered trademarks.

   
   

4. It establishes liability for those who aid in acts that      create confusion.

1. Commercial bribery (Article 8): The law now bans both the provision and acceptance of      bribes. In addition, it holds corporate legal representatives and      controlling officers personally liable for violations.

   
   

2. False reviews and deceptive promotion (Article 9): Operators are prohibited from assisting others in conducting      false transactions or fabricating reviews in commercial marketing.

   
   

3. Sales promotions with rewards (Article 11): The law bars any post-launch modifications of sales      reward terms.

   
   

4. Commercial defamation (Article 12): It prohibits instructing third parties to defame any      business operator, and enhances protections for all business operators,      not just competitors.

1. The law bans leveraging data, algorithms, or platform rules      to distort fair competition.

   
   

2. Businesses are prohibited from obtaining or using data held      by other companies through fraud, coercion, circumvention, or the      destruction of technical management measures.

   
   

3. It prohibits platform-facilitated malpractice, including      false transactions, fake reviews, and fraudulent returns, either directly      or by instructing others to engage in such practices.

   
   

4. Platforms are now obligated to avoid coercing merchants      into below-cost sales and must actively monitor merchant compliance.

   
   

5. Severe violations can lead to penalties of up to RMB 5      million (approximately US $698,000).

The law sanctions large enterprises that exploit their “advantageous position” to coerce small and medium-sized enterprises into unfavorable deals, without requiring proof of market dominance.