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On 25 October 2025, a landmark event focusing on industry frontiers – the ‘2025 Symposium on Challenges and Integration of Civil and Commercial Legal Practice in the Era of Artificial Intelligence’ – was grandly convened in Shijiazhuang, Hebei Province. Hosted by the Hebei Provincial Lawyers Association, the symposium was jointly organised by its Civil and Commercial Law Committee and Transport and Logistics Law Committee, with strong support from the Civil Law Committee of the All China Lawyers Association. Centred on the theme of optimising AI integration within legal practice, the conference examined core topics including AI applications in civil and commercial law, risk mitigation, business transformation, and efficiency enhancement. Nearly 200 attendees—including leaders from the All China Lawyers Association and regional bar associations, academic scholars, and legal practitioners—gathered to explore new frontiers in legal services amid the AI revolution.

Ms. Cao Chunfang, Member of the Civil Law Committee of the All China Lawyers Association and Executive Director of JAVY Law Firm, was invited to attend and delivered a presentation titled ‘AI Empowering the Legal Profession: From Passive Client Acquisition to Proactive Traffic Generation’.

Ms Cao observed that amid intensifying competition in legal services, the traditional reliance on ‘personal referrals and offline promotion’ for client acquisition struggles to meet dual challenges: heightened industry rivalry and evolving client expectations. Breakthroughs in generative AI are shifting user decision-making from ‘search engine queries’ towards ‘AI-powered recommendations’.

Drawing on practical cases from firms such as JAVY Law Firm, Attorney Cao proposed four operational dimensions for AI-empowered client acquisition. Firstly, reconstructing the ‘trust-conversion’ loop through AI technology: utilising AI content generation to produce professional materials at low cost, thereby establishing user trust; employing AI-powered unmanned live streaming to achieve 24-hour traffic coverage, shortening decision pathways; and leveraging AI client management systems for intelligent follow-ups with prospects, reducing attrition rates. Second, employing GEO (Generative Engine Optimisation) technology to secure AI recommendation slots: enhancing a firm's exposure priority in AI Q&A by targeting ‘decision-oriented query’ keywords, feeding authoritative professional content, and covering multiple platform entry points. Third, promoting cross-firm collaboration to lower technical adoption barriers: jointly undertaking scaled projects to overcome qualification and geographical constraints, while sharing technology and resources to facilitate low-cost transformation for smaller firms. Fourthly, construct a comprehensive matrix to amplify traffic value: achieve full-scenario reach through multi-dimensional deployment across videos, accounts, and platforms, reducing reliance on single channels and improving conversion efficiency.

Ms Cao further emphasised that AI-empowered client acquisition for law firms must adhere to three core principles: grounding efforts in professional expertise while treating AI as an efficiency-enhancing tool; maintaining compliance as the baseline to ensure technological application aligns with legal ethics and industry standards; centring on user needs to avoid one-way promotion and focus on solving clients' practical problems. She noted that AI technology is no longer an ‘optional extra’ but a ‘ticket to the market’ for law firms acquiring clients. When over half of targeted clients seek lawyers through AI, firms refusing to deploy intelligent marketing risk being eliminated by the market.

JAVY Law Firm remains at the forefront of legal services transformation, upholding its mission to ‘drive professional excellence through technology and pioneer future development through innovation.’ It regards artificial intelligence as a pivotal tool for enhancing legal service accessibility and advancing modern social governance, actively exploring innovative pathways for deep integration between AI and legal practice.

Looking ahead, Jiawei Law Firm will continue to prioritise innovation as its core developmental driver and professionalism as its bedrock, spearheading the industry in unlocking artificial intelligence's full potential. Leveraging its profound professional expertise and relentless spirit of exploration, the firm will provide robust support for China's legal services sector as it advances steadily towards globalisation and intelligent transformation.