News

In order to help lawyers better master new media marketing skills, enhance personal brand influence, and broaden customer acquisition channels, JAVY LAW FIRM successfully held the “Lawyer's Personal IP Training Camp - Self-media Customer Acquisition Primer (Phase III)” on September 24th, with Lu Shoukang, Director of Digital Marketing Department of JAVY LAW FIRM, as the speaker. Mr. Lu Shoukang, Director of Digital Marketing Department of Jiawei Law Firm, was the keynote speaker.

Mr. Lu Shoukang deeply analyzed the challenges faced by lawyers in short video creation, and further proposed that with the help of AI technology, every lawyer has the potential to become a trend-setting super individual. He elaborated on how to write compelling copy with the help of AI technology, including pinpointing the target audience, picking the right AI tool, providing clear and specific instructions and tips, and reviewing and revising the copy meticulously.

Through a vivid live demonstration, Mr. Lu Shoukang showed how to give AI precise instructions to quickly generate a draft copy that meets the characteristics of short videos. He not only demonstrated the potential of AI, but also showed the lawyers present the possibility of combining technology and creativity. At the same time, he also shared practical tips on copywriting and rewriting to help lawyers improve the quality of their copy and make it more resonant.

In addition, Mr. Lu Shoukang guided the lawyers to position themselves and plan their development path in the era of self-media from a macro perspective. He encouraged the lawyers to think about their goals and desired communication effects, and emphasized the importance of having a clear purpose in the process of self-media creation, so that they can be targeted in the creation process, and move towards the established vision every step of the way.

Lawyers in the new era not only need to have solid professional ability, but also need to grasp the stage given by the new era and seize the opportunity. This activity is not only a new exploration of the professional development of lawyers in the era of new media, but also builds a bridge for lawyers, and injects new vitality for the vigorous development of the legal profession.

JAVY LAW FIRM is always committed to consolidate the construction of a platform for lawyers to communicate and interact with outstanding law firms and industry sages, to promote the personal development of lawyers, to cultivate legal professional knowledge and skills, and to empower lawyers.