News

On 6 September, JAVY LAW FIRM successfully hosted the event "Playing with Short Video and Live Marketing", which featured Guo Jian, Operation Director of Shengting Law Firm and a leading expert in law firm marketing, as the guest speaker.

Mr. Guo Jian provided a detailed analysis of the latest trends in the short video and live broadcasting industry, and combined this with an understanding of the characteristics of legal services, to reveal the unlimited possibilities for the legal industry in digital marketing for lawyers.

By way of carefully selected video examples, he demonstrated how lawyers can make effective use of short videos and live broadcasting to enhance brand influence and market competitiveness, from the selection of suitable platforms, precise account positioning, creative content planning, efficient live broadcasting interaction strategy, to in-depth data analysis and optimisation.

During the sharing session, Mr. Guo Jian not only imparted practical experience but also integrated his own extensive expertise with key points, tips, and insights to provide a comprehensive overview. He highlighted the importance of maintaining a natural and relaxed demeanor in short video and live broadcast marketing, showcasing one's authentic self to foster a stronger emotional connection with the audience and convey the professionalism and tone of legal services.

The event was characterised by a dynamic atmosphere and high level of engagement from the legal professionals in attendance. The event prompted a significant response from numerous lawyers who are exploring the use of short videos and live broadcasts in their practice. In response to the difficulties encountered by lawyers in the process of operation, Mr Guo Jian provided detailed answers to the questions posed and offered valuable suggestions and solutions. This was met with unanimous approval and high praise from the lawyers in attendance.

JAVY LAW FIRM is dedicated to fostering a collaborative environment where lawyers can connect with leading law firms and industry experts, facilitate their professional growth, develop their legal expertise, and empower them to excel in their careers.