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To help lawyers better master new media marketing skills, enhance personal brand influence, and broaden customer acquisition channels, JAVY Law Firm successfully held the "Lawyer Personal IP Training Camp - Introduction to Self Media Customer Acquisition (Phase 2)" event on August 15th, with Lu Shoukang, Director of Digital Marketing Department of JAVY Law Firm, as the keynote speaker.

Teacher Lu Shoukang pointed out that in today's digital age, lawyers not only need to have solid legal knowledge, but also need to master certain marketing skills in order to more effectively promote their professional services and personal brand. This event conducted in-depth discussions on three core topics in self media operation: precise positioning, finding benchmark accounts that fit oneself for reference; Crafted with ingenuity, write captivating short video captions; Efficient output, mastering the fast track to writing high-quality copy.

The event further demonstrated how to use self media platforms to attract potential clients, enhance communication with clients, and establish a professional image by providing valuable legal content through practical case analysis, which aroused strong interest among the lawyers present.

In the interactive discussion session, the attending lawyers engaged in lively and in-depth practical discussions on topics such as content planning and operational skills. This process not only deepens lawyers' understanding of self media marketing and transforms theoretical knowledge into practical strategies, but also provides valuable experience reference and thinking inspiration.

In the new era, lawyers not only need to have solid professional abilities, but also need to seize the stage and opportunities given by the new era. This event is not only a new exploration of the development of the legal profession in the era of new media, but also builds a bridge for lawyers and injects new vitality into the flourishing development of the legal profession.

JAVY Law Firm has always been committed to consolidating and building a platform for lawyers to communicate and interact with excellent law firms and industry elites, promoting the personal development of lawyers, cultivating legal professional knowledge and skills, and empowering lawyers.