On June 1, Deputy Director Cao Chunfang Esq. of JAVY Law Firm participated in the 21st "Gui Ke Fortnightly Talk," where law firm directors and colleagues discussed "How to Build a Law Firm Brand."
Ms. Cao emphasized the importance of brand building in the current era where every lawyer is essentially a self-media. She shared JAVY Law Firm’s approach to brand construction across four key dimensions:
1. Unified Brand Image: JAVY Law Firm established a consistent brand image through a visual identity system, reflecting the firm's professional ethos. This includes the design of the firm's logo, website, promotional materials, and office signage. The unified use of the "Jia Lawyer" brand across all branches aims to achieve integrated brand construction.
2. One-Stop Customer Service: Cao highlighted the importance of professional services in building a firm's brand. JAVY Law Firm offers a full-cycle, one-stop service covering labor, tax, transactions, equity, management, and market issues. The firm established 12 professional committees to provide customized solutions, ensuring high-quality service and client retention. The firm also participates in industry rankings and hosts forums to enhance its professional reputation.
3. Talent Development: Recognizing the critical role of talent, JAVY Law Firm provides various support policies such as zero-cost practice, training programs, and awards to attract and retain lawyers. The firm regularly organizes professional development activities and is currently training lawyers on using AI tools to enhance their practice.
4. Party Building and Public Welfare: JAVY Law Firm integrates party building into its management, enhancing team cohesion and lawyer training. The firm is committed to public welfare, offering legal services to communities and organizations. Their involvement in initiatives like the 12348 hotline and legal aid services has established a positive public image.
Ms. Cao concluded by expressing her hopes for all law firms to build unique brands and create a harmonious legal ecosystem.
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